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TELERIK ACADEMY SPRINT

Launching a Product in a Competitive Market

Learn from OfficeRnD how to boost your website traffic by 9x and qualified leads by 45%. A strategy when you:

🚩 Launch a new product or service

🚩 Lack brand awareness

🚩 Have a limited budget or team

🚩 Face strong competition

Elena Pundjeva

Marketing Director, OfficeRnD

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The Sprint experience

1. Designed to fit your busy schedule.

2. Learn, apply in class, and discuss with trainers and peers.

3. Earn a Telerik Academy certificate to share with your network.

Trainers & Guest speakers

Meet your trainers

Elena Pundjeva Trainer

Marketing Director,
OfficeRnD

Elena is a seasoned marketing professional with over a decade of experience in digital marketing for tech companies. She began her career at Telerik, gaining invaluable experience through various roles and responsibilities before the company was acquired by Progress. Over the past 4.5 years, Elena has led the marketing function at OfficeRnD, driving the company’s tenfold growth. She is a firm believer in data-driven decision-making and is highly goal-oriented, earning her work nicknames like "Exceli" and "MQLeli" 😀.

Elena played a key role in OfficeRnD’s expansion by significantly boosting marketing metrics and lead generation.
She successfully launched a new product in a highly competitive market.

Contributed to the success of:

Victoria RangelovaGuest Speaker

Team Lead, Demand Generation
OfficeRnD

Victoria is a Demand Generation Team Lead with expertise in paid media and ABM strategies. She excels in project management and organization, and her high-achiever mindset is focused on consistently reaching targets.

Contributed to the success of:

Asen StoyanchevGuest Speaker

Content Marketing & SEO Manager
OfficeRnD

Asen is an SEO expert with extensive experience in creating and managing content. He stays ahead of the latest trends and algorithm updates, maintaining a strong focus on the continuous organic growth of KPIs.

Contributed to the success of:

Who it's perfect for

Marketers

For all marketers striving to create, sustain, and increase demand for a newly launched product that's largely unknown to the public

Entrepreneurs

Founders and CEOs seeking to leverage proven demand generation strategies for faster, sustainable growth and needing guidance on getting started

Marketing leaders

Managers responsible for revenue growth through marketing strategies who need to lead the demand generation effort at their company

Anyone

Just about anyone willing to shift to an outcome-oriented mindset

What you'll learn

Each of the first three sessions covers one of the learning objectives below. The fourth session is all about diving into the business case.

Create a successful paid demand generation strategy

Understand the target persona for your demand generation efforts.
Learn two methods to set goals and KPIs, taking into account the market and competitors.
Discover how to set up the right tools and infrastructure for tracking and attribution.
Figure out budget and ROI based on metrics like CAC, revenue per employee, and more.

Create a winning content marketing strategy based on SEO

Learn to position your content within the entire customer journey.
Understand which aspects of content marketing can be outsourced and which should remain in-house.
Get ready-to-use tips for creating content that resonates with your target persona and achieves high visibility.

Focus on fewer things, but do them well

Learn to create your own minimum executable GTM plan.
Understand how to manage internal stakeholders and when to say "No".
Discover how to test hypotheses and effectively communicate results.
Learn to be a forward-thinker in managing your team and resources, and how to adapt to change.

Business case: Immediate MQL generation and long-term traffic growth

See firsthand how OfficeRnD successfully launched a new product in a saturated market, gaining substantial leads and traction within a year. Learn how OfficeRnD:

Increased website visitors by 9 times in 12 months (including pages related to the new product only and blog pages)
Achieved 45% of MQLs (demos and trials) from paid channels in the first year.

Learn how to replicate the success of OfficeRnD's demand generation team for your own business.

Curriculum

Detailed curriculum

This course provides a deep dive into demand generation for new products with limited brand awareness. You will learn how to capture bottom-of-the-funnel leads within the first 3 months of a product launch and achieve 50% of BOFU leads through paid channels.

01Session 1
02Session 2
03Session 3
04Session 4

Knowing your persona, market and product

Start with the fundamentals and context of your business and product/ service to create a successful DG strategy.

Setting goals & measuring results

Learn how to set reasonable but ambitious goals based on data and benchmarks (reverse engineering the Marketing Funnel). Chose KPIs and have the right infrastructure in place for measuring results.

Choosing paid channels

Choose your paid channel mix based on your goals and resources as well as expected ROI.

Testing & the testing framework

Explore how testing everything you do (from CTAs and creatives to pilot programs with new media) can make you more efficient.

Group practice

Use the testing framework to brainstorm ideas for tests you can apply in your business to improve efficiency.

Assignment

Come up with or reconsider your paid channel mix.

How to create a content plan

Set SMART goals, target the right audience and define the types of content, themes and topics as well as distribution channels you will use.

Unique content that is Interesting

Strive to create unique content that is interesting and stands out against competitors.

The content pyramid and reusing content

Reuse and repurpose as much as you can to get the most out of any content piece and reach a bigger audience.

Group practice

Come up with a unique content idea and think about how to repurpose the content.

Assignment

Create a (new) content marketing plan.

Managing expectations and stakeholders

Set the right expectations and know when to pushback to ensure the marketing team is on trajectory that does not pull them into too many different directions.

Marketing the marketing team (communication)

Give visibility, share wins and mistakes to become a reliable and honest partner to the organization.

Being PROactive rather than REactive & thinking strategically

Think one step ahead and allocate time and resources for strategic and longer-term projects.

Having the right team, team culture, infrastructure & processes

Create a team and processes that strive for consistency but allow for adaptability.

How to choose what to focus on?

Explore an example prioritization framework based on types of projects and ICE scoring.

Group practice

Prioritize your current projects using the provided framework.

Business Case 1: Focus on SEO and Content + Q&A

Learn how OfficeRnD was able to increase traffic 9x by focusing on SEO and top of funnel content.

Business Case 2: Focus on Google Ads + Q&A

Learn how OfficeRnD was able to quickly source leads from google ads.

What sets us apart

Learn from industry experts with proven career results.

Gain practical insights not found on YouTube, Udemy or Coursera.

Uncover tribal knowledge that is rarely documented and shared.

Format & Schedule

How you’ll learn

Two-week training

Four 3-hour sessions (6-9pm) distributed across two consecutive weeks.

Sprints are designed to fit the schedules of full-time
professionals.

What you’ll get

3 goal-oriented lessons with summaries
3 group practice sessions with reviews of selected solutions
3 Q&A sessions with the lead trainer
A breakdown of a real-world business case
A session with the guest speaker, an expert in the field
A Q&A session with the guest speaker
Dedicated time for networking

The more you learn, the more you earn

Enjoy discounts on future purchases

Earn a 5% discount on your next Sprint purchase. Your discount will be automatically applied when you sign up for your selected Sprint.

Refer friends and earn even more

For each referral, you and the new user will both receive a 5% discount off the price of a Sprint, which you can use towards your next Sprint purchase. Additionally, the new user will receive an extra 5% discount on their first purchase.

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Inspiring passion for learning.
Changing lives and businesses.

Dimitar Markov

DevOps Engineer

SAP

(Class of 2020)

Telerik Academy is a great starting point for anyone who wants to jumpstart a career in the IT industry. It provided me with the underlying knowledge and practical experience needed to join the sector.

Alexander Popov

Site Engineering Lead

Uber

Some of my best junior software engineers at Uber come from Telerik Academy. It is always a pleasure to work with their alumni!

Ivan Rusev

Head of Software Development

Experian

We partner with Telerik Academy because we know their graduates have gone through an extremely demanding program - with high training standards and practice - and have proven themselves to be true technology ninjas.

Kiril Peyanski

Principal Software Engineer

Progress

(Class of 2017)

Telerik Academy changed my life. At the age of 20, I was already independent and working my dream job! Without the knowledge and experience I gained at Telerik Academy, I wouldn’t have had such a flying start.

Svetoslav Torbov

Head of Development

Paysafe

Telerik Academy has become a valuable partner for us thanks to its years of experience in training IT talent in Bulgaria. Through our collaboration we connect with students who have in-depth knowledge, high potential, and motivation for building a career in the IT industry.

Stoyan Damov

Co-Founder

Tick42

After 10+ years of scrutinizing and perfecting its craft it’s no wonder Telerik Academy is the leader in technical education. We are honored to have 15 alumni at Tick42 who are continuously getting unsolicited praise from our clients, and we’ll most definitely continue partnering closely with Telerik Academy.

Rusi Rusev

Front-End Developer

Gtmhub

(Class of 2018)

From day one at Telerik Academy Alpha I knew I’ve had made the right choice. The trainers are 100% dedicated to providing students with the best possible education and preparing them to meet and exceed the expectations of their future employers.

Still have questions?

How do I enroll for a Sprint?

Simply click the enroll button and follow the on-page instructions. You’ll need to sign up for a Telerik Academy Learn account to access Sprint session links and course materials. Then, just pay for your seat to complete your enrollment. That's it!

How can I pay?

You can pay for your seat using your Visa, Mastercard, American Express or Diners Club card directly on our website. If you prefer to make a bank wire, please contact us for assistance.

Do you offer group discounts?

We do! For more information, please get in touch with us.

Can I get an invoice?

To receive a company invoice, check the "I want an invoice" box during sign-up and provide your company's name, address, and VAT number. We'll email the invoice to you.

How long does it take to complete a Sprint?

Sprints are 2-week programs with 4 sessions held on 2 weekdays each week, scheduled for after-work hours.

What if I miss a live session?

No problem! We record every live session with our trainers and speakers and make the recordings available for you to replay at your convenience.

Will I receive a certificate upon completion of a Sprint?

Every trainee who completes their Sprint earns a Telerik Academy certificate of completion. To qualify, you must attend or watch on demand all course content and complete any homework. You can print the certificate or add it to your LinkedIn profile. Feel free to tag @Telerik Academy when sharing it.

How is a Sprint different from an Upskill?

Sprints are 2-week, hands-on programs where industry leaders share practical, ready-to-use knowledge that's immediately applicable at work. Upskills, on the other hand, provide a comprehensive, 3-month journey to bridging skill gaps in a specific domain, helping you advance to the next career level.

How can I get in touch?

Just send us an email and we'll get back to you soon.

Admission is closed

Admission is currently closed. Get an email when the next one opens.

Notify me

Launching a Product in a Competitive Market

A deep dive into demand generation for new products with limited brand awareness.

The Sprint experience

Meet your trainers

Who it's perfect for

What you'll learn

Detailed curriculum

Knowing your persona, market and product

Setting goals & measuring results

Choosing paid channels

Testing & the testing framework

Group practice

Assignment

How to create a content plan

Unique content that is Interesting

The content pyramid and reusing content

Group practice

Assignment

Managing expectations and stakeholders

Marketing the marketing team (communication)

Being PROactive rather than REactive & thinking strategically

Having the right team, team culture, infrastructure & processes

How to choose what to focus on?

Group practice

Business Case 1: Focus on SEO and Content + Q&A

Business Case 2: Focus on Google Ads + Q&A

What sets us apart

How you’ll learn

The more you learn, the more you earn

Inspiring passion for learning. Changing lives and businesses.

Still have questions?

How do I enroll for a Sprint?

How can I pay?

Do you offer group discounts?

Can I get an invoice?

How long does it take to complete a Sprint?

What if I miss a live session?

Will I receive a certificate upon completion of a Sprint?

How is a Sprint different from an Upskill?

How can I get in touch?

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Inspiring passion for learning.
Changing lives and businesses.