Meet 1ForFit - a multi-brand and direct-to-customer developer with in-house marketing, dev department, and customer support team. The company has a significant scale and reach across Europe, North and South America, Australia, Africa, and Asia and operates in 180+ markets, reaching more than 300 million people worldwide.
In 2020 alone has run B2C marketing campaigns with a budget of over 20 million dollars.
Also,
1ForFit is part of Telerik Academy's
ever-growing partner network. We were curious to learn more about the company, which is Facebook's only SMB (small and medium business) partner in Bulgaria and has robust cooperation with Google:
"Another peer review of the quality and success of the products that we develop and their positive impact on people's healthy lifestyle," as the 1ForFit team shared with us.
To learn more about why
1ForFit invests in junior IT talent, what it has achieved since its launch, and what it's its vision for the future, keep reading!
What has the company achieved since its launch? Your proudest moment?
Starting from scratch, we’ve been able to drastically scale our business model to a point where we are a global company that sells its products to hundreds of markets worldwide using more than 20 different languages. Now we can say that we are among Facebook’s most prominent advertisers in the region!
We are thrilled to have built a great development team that can implement the latest technologies into our products, and we plan to further invest effort and resources in it.
Why do you invest in junior talent?
Our company philosophy is to always think about long-term solutions, including our talent acquisition process. When we start working with someone, we analyze their development potential for several years ahead.
We are more than open to developing our employees' personal and professional skills and creating a working environment where the desire to learn new things is a must-have quality. That is why we firmly believe that this further increases their motivation to give their best for
1ForFit.
Why did you choose Telerik Academy as your partner to that end?
We are happy to partner with Telerik Academy because, over the years, the Academy has proven its ability to find talents and
develop their skills to answer the increasing demand of the Dev market in Bulgaria. This is a perfect place for every professional to learn software development and get a career kickstart.
Can you share with us an exciting trend that is shaping your area of work at the moment?
If there is a single trend that pops out in our industry, it’s the shift from caring about your personal looks to caring about your body and overall health. It was already happening before Covid-19, but the pandemic was a catalyst that showed billions of people around the globe that they should put more effort into developing healthy lifestyle habits.
This shift has drastically increased the demand for health-oriented products. We are among the best providers of high-tech solutions for that problem by developing personalized workout and nutrition plans for our customers.
What is your vision for the future? What’s next for 1ForFit?
We will continue changing the healthy habits of our users and will further develop our customer acquisition process by going from Web to App-based services.
Are you looking to jumpstart your career in IT? Find out more about our
Telerik Academy Alpha programs. Are you a company seeking Master Junior talent? Then go through our
business page or
contact us directly.
