PR Strategies for
New Market Entry

Overview

Building brand awareness for new products or in new markets can be a challenge, especially when you’re a startup on a tight marketing budget.

The good news is you can still get media and influential people to cover your business. In a world where everyone is getting crazy about “influencers” and “thought leaders”, Trending Topics are here to give you some useful tips about:

• How to pitch your company story to the media?
• How to become a media guest blogger?
• How to define your goals as a guest writer in a media outlet?
• How to position yourself as an influencer/thought leader in your domain?
• How to approach influencers/thought leaders and get them to cover you?

Join the fireside chat about the dos and don’ts in international PR strategies.

To bring multiple perspectives to the table, Trending Topics have invited a group of experienced PRs, bloggers, influencers and journalists from Bulgaria and Austria. Together they’ll share their experience in creating and distributing content that converts.

Language: English

About the Panel

Bernhard Holzer is CEO of woodspr and Head of Communications at AustrianStartups. He’s been a PR professional for more than a decade and is one of the most well-known communications experts in the DACH-Startup scene.

Preslava Tsacheva is a Product PR guru specialized in influencers marketing and digital communication. She herself is a blogger, an influencer and experienced strategist responsible for global premium brands in various industries at All Channels Communications.

Ivan Yanakiev is the MD of All Channels Communications. He has 10+ years of experience in communications, marketing and PR for global companies in telecommunications, finance, tech, FMCG and politics.

Alex Kozbunarova, in her very core, is a tech & business journalist who “passionalized” on startups and innovative companies. She’s worked in various newsrooms in Bulgaria and abroad and is now the editorial lead of TrendingTopics.bg.

Ask your questions to the panel prior to the event by emailing them to feedback@trendingtopics.bg.

Organizers:

Trending Topics and Campus X